Generate Leads from Twitter

Effective sales is possible when one has a good sales pipeline. And to have a good pipeline one needs to capture the right leads. Social network is very helpful when it comes to capturing leads. Lot of people interact on the social network and talk about buying products, or evaluating products, do product comparisons, discuss about best product price etc. Twitter being one of the prominent social networks, can be effectively used to search for potential leads.

For example if your company is selling car insurance, you may want to find out people who are interested in buying car insurance. Why not get leads from twitter ? How about having live feed going on any of the homepages, where people might be looking for something that might turn out to be one of your offering.

You can set the lead search query in the mash up and every time you login into the application you will have possible leads already listed in the Twitter mash up. Below is a screen shot of the same.

Below is how you can do it a few simple steps.

1) You will need the below twitter search widget JavaScript. All you have to do is change the query based on the kind of leads you want to search for. In the below example I have set the query to 'need car insurance'. One can set the query based on the specific need.

<script src="http://widgets.twimg.com/j/2/widget.js"></script>
<script>
new TWTR.Widget({
  version: 2,
  type: 'search',
  search: 'need car insurance', 
  interval: 6000,
  title: '',
  subject: 'Car Insurance Leads',
  width: 'auto',
  height: 300,
  theme: {
    shell: {
      background: '#ffe27a',
      color: '#000000'
    },
    tweets: {
      background: '#ebfaff',
      color: '#000000',
      links: '#2c4db0'
    }
  },
  features: {
    scrollbar: true,
    loop: false,
    live: true,
    hashtags: true,
    timestamp: true,
    avatars: true,
    toptweets: true,
    behavior: 'all'
  }
}).render().start();
</script>

2) Create a new lead web applet in CRM On Demand by navigating to Admin > Application Customization > Lead > Lead Web Applet > Select type = HTML. Paste the above JavaScript in the Web Applet HTML section. Then expose it on the lead home page.

3) To know more about how to customize the twitter search widget, refer to my previous article here below.

http://www.crmondemandtricks.com/2011/02/get-contacts-twitter-feed.html

That’s it! Now when you navigate to your lead home page you will see the possible leads listed in the Twitter lead mash up.

Once you have found a potential lead, you can create it in CRM on Demand Application and drive the sales process further.

Hope you found it useful, do feel free to share your thoughts and comments!

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